3 Steps to Influence Culture

You can’t just create the culture you want in your organization. Culture is not a goal, but the outcome of a collective set of behaviours. Instead of mandating behaviour, influence it to shape your company’s culture with these three steps:

• Convey your vision. Define your aspirations. What are the most critical behaviours that characterize the culture you want to create?
• Demonstrate how new behaviours can help the business. Nothing reinforces behaviours more than success. Work with your team to apply your ideal behaviours to a specific project that needs improving.
• Integrate the behaviours into HR processes. People tend to do what’s measured and rewarded. Use the desired behaviours as criteria for hiring and promoting.

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