Irish Tourism Industry
Avid Partners has worked with a wide variety of tourist operators over the years involving projects such as feasibility research on start-up businesses, accounting work for retail tourist businesses, marketing programmes for regional tourist attractions and advisory services for local development institutions. Avid Partners have knowledge and expertise in the tourism sector that we would be happy to pass on to you.
Ireland has long been highly regarded internationally as a tourist destination but the market did lose its way in recent years due to a number of factors:
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Loss of competitiveness
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Growth of emerging tourist destinations
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Increased cost of tourism products in Ireland
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Significant reduction in the domestic tourism market between 2008 and 2011
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The reduced visitor numbers from overseas tourists as a result of the global economic downturn
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Tourism Sector
In the last 18 months the tourism industry appears to have turned a corner with more people visiting the country year on year. North American visitors exceeded 1 million for the first time since 2007 with the UK remaining Irelands largest segment. On going investment in tourism marketing by the Government agencies is critical if Ireland is to maintain its visibility and compete internationally as an attractive destination for visitors. The industry itself must stay competitive and ensure that costs remain viable for tourist businesses and that prices remain attractive to both domestic and foreign visitors. The industry has to continue to create international demand, deliver exceptional visitor experiences, continue to spend on marketing/advertising and ensure prices are kept competitive.
Industry Stats
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Tourism is Ireland’s largest indigenous industry and is hugely important to the export economy.
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Total tourism spending for 2013 was €5.7 billion and represented over 3% of GDP.
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Overseas visitors for 2013 were up to 8 million (a 7% increase on 2012).
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Further growth is projected for 2014 with Tourism Ireland increasing growth rates based on the success of last year’s campaigns.
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The Tourism industry employs approximately 137,000 people directly according to Failte Ireland (14,500 increase in 2013) and it is estimated that a further 6000-8000 jobs will likely be created in the sector in 2014.
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Contact Avid Partners today on 01 4286900 to see how we can assist you with your tourist business. Download our article on your area, book a place on our next industry seminar and make an appointment today to chat about your business with one of our expert Avid Partner staff.
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