Stay One Step Ahead Of The Competition and Use Best Practices
Business to Business Marketing is now a much more proactive and competitive field. Here are some tips to stay ahead of the business marketing competition.
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Recognise that business has changed forever as a result of the recession. Keep up with the times.
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Don’t make key management decisions alone. Seek external help where possible.
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Be aware of disjointed online strategies. Use an integrated blog for your website. Consider a company app if you have resources.
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Make sure your website is mobile enabled. 61% of viewers move away if they don’t see what they are looking for straight away
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Not using a Blog to manage your online presence. This can be used to save time, automatically update content and positive communication wins business. A blog post easier to share than a web page and it helps increase SEO and visitor numbers.
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Not making use of online services. Use online technology for value added services (e.g. virtual access for customers and real time information).
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Not acknowledging that your clients are under threat from competitors now more than ever. Stay close to clients and add value that they wont get elsewhere.
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Not protecting your most valuable asset – your customer. Rule number 1. Always be thinking of your customer!
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Aimless use of social media is commonplace amongst business. Use LinkedIn as a referral tool and act with purpose.
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Traditional Offline Marketing is not dead. Contact everyone that engages with the business (LinkedIn, E-Books, Enquiries).
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Submitting Poor Proposal Letters to clients. Don’t make the proposal too much about costs (only mention once). Don’t talk about yourself. Make it about the needs of the client. The reason to write a proposal is to offer solutions to the clients problems. Always meet a client to run through a proposal. Incorporate the clients own words into a proposal and give them back what they raised during the appointment
- Use best practice on proposal writing
- Be on the clients wavelength
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Create interest in the content
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Explain the benefits
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State conviction in what you are proposing
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State a desire to do business with the company
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Action – Make sure you keep the initiative. Never “look forward to hearing from you”.
Contact Avid Partners Today to have a chat about any aspect of our business that can help you. Whether its accounting, financial advice or business supports we can help you develop your business. Call 0818 303087. Email advice@avidpartners.ie.
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"A breath of fresh air. Your firm demonstrated enormous commercial understanding in turning around negotiations with a potential target vendor. I admire your style and ability to drive the deal forward. Many thanks." -
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"Avid Partners - Accountants & Business Advisors are an excellent firm of accountants, their quality ethos is outstanding." -
"I have dealt with Jamie O' Hanlon, of Avid Partners - Accountants & Business Advisors Chartered Certified Accountants, for a number of years as he is auditor to one of my clients. I have always found him to be professional and responsive in his approach." -
"Service is second to none; there is always someone at the end of the phone for any business advice. The staff are very easy to get along with, very approachable and know exactly what they are talking about" -
Having got to know the company through the BNI we decided it was time to change accountant. What impressed me about Avid Partners was their professionalism. Their attention to detail was second to none and as an added bonus they are a sounding board to all of my questions. Avid also potted some irregularities in my accounts from the previous few years and saved me substantial money on the years tax bill. Avid Partners deliver a first class service which is everything you could want from an accountant and I am happy to give this endorsement. -
We at Fitzies Bar have worked with Avid Partners - Business & Financial Advisers for over five years. We find that the advice and support offered to us in addition to all of our book-keeping requirements to include payroll, VAT, etc. is invaluable and has helped to contribute to our continued growth especially in these challenging times. I would have no hesitation in recommending Avid Partners. -
Jamie and his staff are a pleasure to work with. They respond promptly to any queries we have and are critical to our financial planning and the future needs of our business. I would highly recommend them to anyone interested in accounting services. -
We at Stillorgan Cycles have used Jamie and his Team at Avid Partners – Accountants and Business Advisers for over five years. We have found that the retail advice and support offered to us is second to none and has helped to contribute to our continued growth especially in these challenging times. I would have no hesitation in recommending Avid Partners. -
I met Avid Partners through a local business networking group. We had been using the same accountants for years and found that in these harsh economic times that we were not getting good enough value or service. We were very impressed by the company's professionalism and enthusiasm and genuine interest in helping us get the most out of our business. As a result we are now clients of Avid Partners and are thrilled with our decision.
