If You Could Imagine How Relieved You Would Be!
Client Case Study
On December 13th I met with John, Managing Director of a leading media production company. I asked why he wanted to meet with me to which he replied “I want to grow my business in 2015”. This was a very broad statement, which many of us will make in 2015. Here where to start.
First Step – Setting a Measurable Growth Target!
What we decided on was “I want to increase the annual sales by 15% in 2015” and “I want to increase my personal income by 20%”. Next we Actioned A Plan.
1. Establishing the Measurable Target
We both set about establishing a meaningful, challenging and realistic target. John wanted to increase the profit in his company by 5% or €150,000 which meant increasing sales targets by €250,000 (10%) – no mean feat.
2. Develop the Strategy
Without going into too much detail, we examined the current client base, breaking them into 3 categories:
- – small up to €5,000 per annum,
- – medium from €5,000 to €30,000 per annum and
- – large from €30,000 to €120,000 per annum.
Firstly, we discovered that the medium and large clients had media production and related services contracts with other providers. Secondly, we discovered that the company had an expert knowledge and market speciality which could be promoted with other potential clients in the same market. Now we had our strategy. Next we needed the marketing plan
3. Marketing Plan
The main points of the marketing plan consisted of:
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Developing a database of potential clients in the expert knowledge market
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Communicate and meet with the identified target clients
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Engage with existing clients in the medium/large sized clients to secure NEW BUSINESS lines
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Communication channels updated with the NEW MESSAGE
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Communicate with all team members what the company targets are and who we are targeting – EMPOWER THE ENTIRE TEAM
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Compile financial forecasts to establish financial reporting lines
4. Outcome of the Assignment
On the 14th January 2015, John contacted me with some fantastic news:
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They had secured 3 NEW CLIENTS because of their targeting under EXPERT KNOWLEDGE
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Team morale is at an all-time high – “EVERYONE IS BUZZING”
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We are meeting with 5 EXISTING CLIENTS to discuss projects which are currently held by COMPETITORS – “CLIENTS WERE NOT AWARE WE OFFERED THIS SERVICE”
“Jamie, I think we have already secured enough business to meet our target, and so early in the year. I have never been so up-beat – thanks a million” John
Can Avid Partners Help Your Business?
This is just one of many examples of how AVID PARTNERS has supported clients. Unlike most Accountants we are skilled in areas outside of Accountancy and Taxation and are capable of providing essential guidance and handholding in key areas such as sales & marketing, employee performance & motivation and business management.
Do you want your business to thrive in 2015 and achieve your sales targets? Then why not contact us 0818 303087 or email us at advice@avidpartners.ie. IT DOESN’T COST YOU ANYTHING TO TALK TO US AND YOU WON’T BE DISSAPOINTED – I PROMISE.
Jamie O Hanlon, Managing Director, Avid Partners
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"I have dealt with Jamie O' Hanlon, of Avid Partners - Accountants & Business Advisors Chartered Certified Accountants, for a number of years as he is auditor to one of my clients. I have always found him to be professional and responsive in his approach." -
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We at Fitzies Bar have worked with Avid Partners - Business & Financial Advisers for over five years. We find that the advice and support offered to us in addition to all of our book-keeping requirements to include payroll, VAT, etc. is invaluable and has helped to contribute to our continued growth especially in these challenging times. I would have no hesitation in recommending Avid Partners. -
Jamie and his staff are a pleasure to work with. They respond promptly to any queries we have and are critical to our financial planning and the future needs of our business. I would highly recommend them to anyone interested in accounting services. -
We at Stillorgan Cycles have used Jamie and his Team at Avid Partners – Accountants and Business Advisers for over five years. We have found that the retail advice and support offered to us is second to none and has helped to contribute to our continued growth especially in these challenging times. I would have no hesitation in recommending Avid Partners. -
I met Avid Partners through a local business networking group. We had been using the same accountants for years and found that in these harsh economic times that we were not getting good enough value or service. We were very impressed by the company's professionalism and enthusiasm and genuine interest in helping us get the most out of our business. As a result we are now clients of Avid Partners and are thrilled with our decision. -
After meeting Avid Partners with a view to changing our accountants, we came away with a better deal financially and a feeling that we were in capable hands. We feel that Avid Partners has a personal interest in the welfare of our business. Avid Partners have given us great advice, help and support and respond to our day to day queries with speed and efficiency. We feel it was a great move for us to change to Avid Partners.
