We are a very small indigenous drinks company. How do we stand out from the massive international players?
The great thing about the drinks market is that everyone ahs their place given the diverse tastes and interests of consumers. Craft drinks (alcoholic & non-alcoholic) are becoming increasingly popular and as with all companies export should form some part of their thinking at some stage. Some key issues to keep in mind are: Branding (How the drink is packaged is very important both to stand out on the shelves and to make a lasting visual impact), Competitions (Where possible enter as many competitions as possible both as a company and for the product. This can be great PR and helps get the name out there), Clever Marketing (You don't need to spend loads of money to be successful. Creativity is the main asset and online videos and social media is a great equaliser, Taste & Appearance (The most obvious point but make sure your drink tastes good to a high number of people and not just your family, friends or you personally, Getting the product out there! (Don't get frustrated that the big multiples are not stocking your product straight away. Build it step by step one location at a time).
The great thing about the drinks market is that everyone ahs their place given the diverse tastes and interests of consumers. Craft drinks (alcoholic & non-alcoholic) are becoming increasingly popular and as with all companies export should form some part of their thinking at some stage. Some key issues to keep in mind are:
- Branding. How the drink is packaged is very important both to stand out on the shelves and to make a lasting visual impact.
- Competitions. Where possible enter as many competitions as possible both as a company and for the product. This can be great PR and helps get the name out there.
- Clever Marketing. You don’t need to spend loads of money to be successful. Creativity is the main asset and online videos and social media is a great equaliser. Think fun and lifestyle and people will be able to connect with the product easier.
- Taste & Appearance. The most obvious point but make sure your drink tastes good to a high number of people and not just your family, friends or you personally. Trails are important as positive reviews.
- Get the drink out there! Don’t get frustrated that the big multiples are not stocking your product straight away. Build it step by step one location at a time. Many small drinks companies takes many years to grow and then boom can take off very quickly once they have expanded to a noticeable size.
Contact Avid Partners today on 01 4286900 or email us at info@avidpartners.ie to see how we can assist you with your food & beverage business. Alternatively you can fill in the enquiry form below and we will revert back to you as soon as possible.
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